Export Training

Before you get on a plane and start spending serious money, it’s important to understand the export process. Fortunately, there are some great training resources.
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Export training classes of various types are offered by organizations including the Mid-America DEC, the US Commercial Service, and the State. To begin exploring these, we recommend that you visit our trade events page.

Export-U Webinars are a free resource that helps you learn what you need to know to be a successful exporter. They cover a wide range of practical international business topics which can be studied rapidly by viewing the webinars. You can also test what you have learned using the site’s quizzes and examinations.

The Basic Guide to Exporting is an excellent and free publication from the U.S. Department of Commerce. This Guide is in fact a complete 239 page PDF book packed with tons of excellent information.

ExporTech helps Wisconsin manufacturers start growing their business through exporting with 24 hours of customized, action-oriented export expansion strategy development. ExporTech is a proven path to export success: graduates have achieved sales increases averaging $900,000 within 6-9 months of completing the program.

Market Intelligence Webinars review some of the key information you should consider when evaluating potential overseas markets for your product or service. They show you where to find the infrmation, and explain how to make sense of it all.

Country Commercial Guides from the U.S. Commercial Service are a great rsource if you know you will be working in specific overseas markets. They are available for download and cover over 150 world markets.

Top Market Reports can help you determine your best export markets by comparing opportunities across borders. Each report from the International Trade Administration ranks present and future export opportunities for a key US industry. They provide a detailed assessment of the competitive landscape within a sector, and the opportunities and challenges in key countries. You can download any Top Market Report by clicking a button below.

Visiting the Market: Early in the export process it really helps to visit the target market, to assess opportunities and and decide where to focus your effort. Having a plan in place for the trip insures a productive trip.

The Exporter’s Resource Database (also hosted on the Export-U website) offers a free online library of over 200 trade publications, information and other references.

Web Links to the right online resources make it possible to gather useful information on all aspects of the export process. The problem is that there is just too much information out there. That’s why we have carefully selected links that we think are the most useful to US exporters.